This is definitely winning season for Chelsea football club as they have won the Capital One Cup final yesterday, beating Tottenham Hotspur, 2-0 in the League Cup final on Wembley.
The Blues began the match on the back foot, as their London rivals dictated early play and tempo. But on the stroke of half time, Terry put Jose Mourinho’s team in front making him win his first trophy in his second stint at Stamford Bridge.
This follows their latest multi million dollar deal with Yokohama Rubber Company which allows the tire manufacturer display its brand across the front of the London club's shirts for the next 5 years.
Starting from next season, the deal which is reportedly worth $62 Million a year, is second only to Manchester United's agreement with Chevrolet which is worth $81 Million a year.
This move demonstrates the English Premier League's continuing global appeal as Chelsea's current kit sponsor is South Korean company Samsung.
Speaking on this development, Yokohama chief executive officer and chairman, Tadanobu Nagumo said this shirt partnership with Chelsea will give Yokohama an opportunity to showcase their company to a huge worldwide audience thanks to Chelsea's ever-growing popularity.
Chelsea are the most watched Premier League team on television globally, with over 31,000 broadcast hours and more than 500 million fans, according to the west London club.
The announcement follows a 36% rise in shirt sponsorship income for English Premier League clubs with European clubs getting $777 million from sponsors in a bid to get their brand on some of the world's biggest clubs' kits.
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