It is indeed a serious issue when a 1 year old boy is the one influencing fashion isn't it? Well that seems to be the case with Prince William and Kate Middleton's son George as he has been able to influence large sales of items by British designer Cath Kidston.
According to figures published on eBay, after the future King of England was photographed wearing one of the label's festive designs in his official Christmas portraits, there was a massive increase in the number of bidders wanting to invest in their own pieces by the UK-based brand.
This led to the global auction site having bidders for more than 170,000 Cath Kidston pieces in just 1 month than in the past 11 months.
This made the independent brand one of the most popular fashion labels on eBay.
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