I guess its only just right for churches to take advantage of 21st century technology and reach out to bring more people into the vineyard.
This is because the Catholic Diocese of Brooklyn is using a new advertising selfie campaign to try to remind young adults who have strayed from the church or are seeking a place of worship that God is ever-present.
The advert shows a young woman taking a selfie. However in the snapped picture, she is not alone as an image of Jesus is just behind her. Written at the top of the ad are the words, "It's Never Just a Selfie"; and at the bottom, the diocese bids viewers, "Join us for Christmas."
According to Monsignor Kieran Harrington, the vicar for Communications for the Diocese of Brooklyn, the campaign was launched to remind the neighbors that they are not alone and to join the church which is their family.
As for Brooklyn Bishop, Most Reverend Nicholas DiMarzio, the ad is also a creative response to "Pope Francis' call for a church of mercy and hope 'where everyone is welcomed, loved and forgiven."
The Diocese hopes the message behind the ad will drive young adults in its 187 parishes to attend Christmas mass and it is translated in to English, Spanish and Mandarin.
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