While it is a good idea to give customers perks to make them come back for your goods or services, I think there should be a lot of consideration in whatever gifts are perks you want to give out to them so you don't end up doing more harm than good.
I am going on about this because of the reports that fast food giant, McDonald's is recalling about 2.3 million Hello Kitty toys that came with some of its Happy Meals because they pose a choking risk!
The item in question is a red whistle that comes with the Happy Meal and is a Hello Kitty Birthday Lollipop Toy. It is a plastic Hello Kitty figurine holding a pink heart-shaped lollipop and the whistle can be removed from the toy and used to make sounds by inhaling and exhaling.
However, the Consumer Product Safety Commission said the company received two reports of children who sucked the whistles into their mouths and coughed out pieces with one of them needing medical attention.
According to McDonald's they produced about 2.3 Million of the toys, and they were distributed nationwide and in Canada from October through the first week of November as part of Hello Kitty's 40th anniversary celebrations.
According to McDonald's they produced about 2.3 Million of the toys, and they were distributed nationwide and in Canada from October through the first week of November as part of Hello Kitty's 40th anniversary celebrations.
Since recalling the toys, the company said it has recovered 70% of the whistles which comes to about 1.6 Million pieces and is creating an awareness for customers to immediately rake the whistle away from children.
McDonald's stores say they will substitute the toy for another one and give customers a yogurt tube or a bag of apple slices as nothing is more important to them than the safety of their customers.
The Hello Kitty character's first appearance on an item, was introduced in Japan in 1974 and brought to the United States in 1976 and has turned into a global marketing phenomenon worth about 7 Billion Dollars yearly without any advertising.
McDonald's stores say they will substitute the toy for another one and give customers a yogurt tube or a bag of apple slices as nothing is more important to them than the safety of their customers.
The Hello Kitty character's first appearance on an item, was introduced in Japan in 1974 and brought to the United States in 1976 and has turned into a global marketing phenomenon worth about 7 Billion Dollars yearly without any advertising.
Hello Kitty's can be found on a variety of products ranging from school supplies to fashion accessories and high-end consumer products.
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