Na Wa O.....Kelloggs To Develop More Food For Nigerian Market?

Na Wa O.....Kelloggs To Develop More Food For Nigerian Market?

14:02

Well this seems to be the case as American multinational company, Kellogg's, is planning a $450 Million joint venture with Singapore’s Tolaram Group to develop breakfast foods and snacks for the West African market, with the focus on Nigeria.

Kellog's is allegedly the world’s second largest snack food maker and they want to expand their presence in Nigeria in a move that is sure to please trade and investment agencies.

According to a report by the UK-based Financial Times (FT) newspaper, McKinsey estimates that Nigerian households with incomes of more than $5,000 a year will increase from 20% of the population to 27% by 2020, putting them within the target customer base of formal retail chains.



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